So you want to send some demos to a record label? Good! Let’s
get started with 15 tips that will help you stand out and make sure you have a
Before we get to the tips make sure the label you are
sending demos to actually accept demos. There is many big labels or small ones
that simply don’t accept and have a policy of only searching and finding talent
themselves rather than being found by artists.
1) Make sure to have a good biography written about
you. Recommended 100-250 words.
2) Make sure your music is uploaded to Soundcloud
or is easy to listen to. Do not except If requested by label send them a direct
3) Have a finished product. I know this might sound
really obvious however even at Our Culture we used to and still receive work in
progress no one wants. Everyone wants a full finished product they can go
straight away and publish.
4) Get it mastered professionally. If you feel your
music is good enough for the label and you done the mixing part of the track
send it to a real engineer. Why? You need another piece of ears for mastering.
Every big producer has an engineer they use it’s simply much better and easier.
Yes it does cost a little. But it’s affordable and worth it.
5) Get it mixed (Optional). If you are new at
mixing you can hire people that do it for you. It’s normally more pricey than
mastering but it’s worth it.
6) Have 1-3 photos that are done professionally.
Hire a proper photographer or someone you know that does full high quality
7) Sort out your social media. Make sure all your
social media is up to date with design and posts. Make sure to delete things
that are offensive or can cause trouble. Any kind of hateful speech will be a
red light for labels wanting to sign your music.
8) Get a website. Something that is probably
optional however if you have a website for anything it will make you look like
you are more serious about what you want to achieve.
9) Check grammar. Yes people mess up on that. Also
make sure structure is good and don’t add to much words something basic and
simple. Sometimes giving links to biographies and other media is best rather
than attaching them to the email.
10) Include the label’s name or A&R name in the
email. Make it more personal even use words like exclusive and something that
will make them think it’s for them only. Don’t copy and paste same thing to
every label you sent it to. Even if you want make a copy on Soundcloud for each
label and name it after each label.
11) Don’t beg. It is just not worth it. It pushes
people away. Keep it cool. Make yourself seem like a real artist.
12) Get a professional email. Another optional thing
however having a proper email handle for example firstname.lastname@example.org is so much more
professional than something like Hotmail or gmail. However, it’s an optional
thing. But if you feel going full on do it!
13) Don’t boast too much. Boasting is a turn off in
many situations. You can label some achievements but don’t go on about it too
much. Let your music do the talking. If you have an audience already you don’t
need to mention it they’ll see it on your social media.
14) Don’t pretend to have a manager. It’s something
that happens a lot and it’s very see through. Artists pretending to have
managers when it’s clearly themselves or their mums doing the work. Do it
yourself, be honest.
15) Don’t get upset if you don’t get a reply. Many
times artists don’t get replies it is completely normal.
If you follow these tips you should have a bigger chance getting noticed. Good luck.!