Eminem Debuts New Music Video for ‘Higher’

    Eminem premiered a new music video for his song ‘Higher’ during ESPN’s UFC 257 Countdown: Poirier vs. McGregor 2 pre-show on ABC. The black-and-white clip includes footage from ESPN’s coverage of the Ultimate Fighting Championship alongside Eminem (literally) preparing for battle against his own demons. Watch the video, featuring cameos from UFC chief Dana White and ESPN’s Michael Eaves, below.

    “It’s always been amazing to be able to work with Eminem for promotional and programming content on various ESPN properties over the years,” ESPN music director Kevin Wilson said in a statement. “To be able to work on this video together with his team – not only featuring our team’s great UFC coverage but also debuting it exclusively on ABC, is just invaluable.”

    ‘Higher’ appears on Eminem’s latest album, Music To Be Murdered By — Side B, which arrived in December. Earlier that month, he made a cameo in Saturday Night Live‘s Christmas-themed ‘Stan’ parody.

    Konstantinos Pappis
    Konstantinos Pappis
    Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.

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