CHAI have enlisted Chicago rapper Ric Wilson for a new song called ‘Maybe Chocolate Chips’. It’s the latest single from the group’s upcoming album WINK and it arrives alongside a music video directed by Callum Scott-Dyson. Check it out below.
With ‘Maybe Chocolate Chips’, bassist YUUKI wanted to write “a self-love song about her moles,” according a press release. “Things that we want to hold on to, things that we wished went away,” she explains. “A lot of things happen as we age and with that for me, is new moles! But I love them! My moles are like the chocolate chips on a cookie, the more you have, the happier you become! and before you know it, you’re an original♡”
Speaking about the video, CHAI added:“This music video is the perfect visual for ‘Maybe Chocolate Chips.’ It was our first time working with Callum and the result (animation, etc.) was something we’d never tried before! Callum actually reached out to us for this but we loved how his work featured grotesque but cute components and tons of fantasy so our vision for this was in line. ♡⭐️^o^♡ Your mole is actually a Chocolate Chip! But you knew that already right?!♡⭐️♡”
WINK, the follow-up 2019’s PUNK, is due out May 21 via Sub Pop. It includes the previously released singles ‘Donuts Mind If I Do’ and ‘ACTION’.