Everything Everything are back with a new single titled ‘Supernormal’. Written during the sessions for their 2020 album Re-Animator, the track comes with an accompanying music video directed and animated by frontman Jonathan Higgs. Watch it below.
Speaking about the process of making the video, Higgs explained in a press release: “At this point I’d learned texturing, modelling, rigging, animating, how virtual cameras and lights work, so the path to creating ‘Supernormal’ was a matter of putting it all together, alongside some new experiments in physics simulations. The idea was to make dozens of tiny, explosive shots of action, ugly and extreme naked characters being distorted, surreal objects and animals, over-saturated colors, bright lights; all these impossible, grotesque images coming at you far too fast to comprehend. I adjusted and experimented until I saw things that excited or disgusted me, then repeated the process over and over again until I was satisfied.”
“‘Supernormal’ is about supernormal stimuli; highly exaggerated triggers that create a stronger reaction in us than evolution ever intended,” he added. “Our animal brains can’t help but reach for the bigger, brighter, tastier, sexier, bloodier, more intense experiences. I wanted to create an extremely overwhelming experience in this song and video, it’s about being a slave to our instincts no matter how extreme they become.”
Re-Animator, Everything Everything’s fifth studio album, came out last September.