London indie-rock outfit Sorry have returned with two new songs, ‘Cigarette Packet’ and ‘Separate’. Co-produced by James Dring, both tracks arrive with accompanying videos directed and edited by Flasha Prod, the collaborative project of frontwoman Asha Lorenz and Flo Webb. Check them out below.
“These songs came from ideas we worked on from home during last year,” Lorenz explained in a statement. “The sounds are quite metallic / silver / grey and the lyrical ideas are repetitive almost as if they are whispers / mantras/ worries that you’d say to yourself and keep to yourself.”
Of the visuals, she added:
We try and make the videos in a playful way whilst also expressing lots of mood and emotion; the use of black space and never showing full faces or using objects (like the toy cars) makes it feel like they’re flashes of thought or surreal memories. We loosely based “Separate” on the J. G. Ballard novel Crash. It’s as if the water is his mind and he’s relaying or planning the series of crashes with the toy cars. Most of all, the videos are used for the colour splash or the movement to give the song almost another layer of rhythm that’s maybe audibly invisible but you visually can feel it within the song. With “Cigarette Packet,” we wanted it to feel claustrophobic and for intensity to build where it felt right. The mouths all merge into one voice, by the end it’s hard to tell who’s saying what, as if all your friends or people you meet are just parts of you. It’s weird what your mind chooses to hear or remember.
Sorry released their debut full-length album, 925, last year.