Sigrid Shares Video for New Single ‘Mirror’

    Sigrid is back with a new song called ‘Mirror’. The Norwegian singer worked with songwriter Emily Warren and producers Caroline Ailin and Sly on the track, which arrives with an accompanying video by Femke Huurdeman and CANADA. Check it out below.

    “We wanted to explore how conflicting it can feel to have different sides of yourself competing against each other, and not working together,” Sigrid said of the video in a press release. “And as I can’t stand still whilst singing, there’s a lot of dancing, running, driving — you can tell I had a great time on the shoot :).”

    Femke Huurdeman added, “It can be quite liberating to reinvent yourself after getting out of a relationship. This journey of finding your core, coming to terms with who you are and radiating this from oneself is at the heart of the concept of the video. For me, it’s always important to showcase a 3-dimensional image of a character. We built together on a language of movements, and different moods for each scene, all rooted in Sigrid’s own style of performing. She can be empowering, humorous, sensitive, playful, captivating and bold, and that’s something I think you can feel throughout the video.”

    Sigrid released her debut album, Sucker Punch, in 2019.

    Konstantinos Pappis
    Konstantinos Pappis
    Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.

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