Last year, Bandcamp pledged to donate 100% of its share of sales to the NAACP Legal Defense Fund in honour of Juneteenth, a holiday commemorating the ending of slavery in the United States. The music platform has now announced its second annual Juneteenth fundraiser, which will coincide with the site’s Bandcamp Fridays program on June 18 (from midnight to midnight Pacific time).
“We held our first Juneteenth fundraiser last year in response to the murders of George Floyd and Breonna Taylor, and the long-standing structural oppression, state-sanctioned violence, and daily racism faced by Black people and people of color, including many of our fellow employees and artists in the Bandcamp community,” Bandcamp CEO and co-founder Ethan Diamond said in a statement. “We’ve been inspired by and joined in the growing call for racial justice and equity, and have celebrated the many new reforms, practices, and policies that bring us closer to a world where Black people and people of color can thrive without fear of violence and oppression. At the same time, we are nowhere near where we need to be, and there is still much work to be done.”
He continued: “This annual fundraiser is part of our larger, ongoing commitment to racial equity, and we’ll continue to promote diversity and opportunity through our mission to support artists, the products we develop, those we promote through the Bandcamp Daily and Bandcamp Radio, how we work together as a team, who and how we hire, and our relationships with organizations local to our Oakland space (some of which we’ve highlighted below). We hope you’ll help us spread the word about the upcoming fundraiser, and thank you for being a part of the Bandcamp community!”
Over the last year, Bandcamp has helped artists and labels suffering financially from the COVID-19 crisis by waiving its revenue share on purchases for 24 hours. The initiative has continued for over a year, and though the platform has yet to announce plans for July 2021, it has confirmed the program will return in August until the end of 2021.
Our second annual Juneteenth fundraiser is Friday, June 18th. On that day, from midnight to midnight PT, we’re donating 100% of our share of sales to @NAACP_LDF to support racial justice, equality, and change. https://t.co/bhGz3TN22P
— bandcamp (@Bandcamp) June 11, 2021