Toronto-based duo Ducks Ltd. have previewed their forthcoming debut album Modern Fiction with the new single ‘How Lonely Are You’. The track, which features labelmates The Beths, arrives via a video directed by John Smith. Check it out below.
“This song is about personal connection in an environment that is hostile to it, and about friendships with people who are physically distant,” McGreevy explained in a press release. “Me and Evan have both moved around a lot, and have friends in far off places we don’t see as often as we’d like. In fact, we partly made this record while Evan was living in Australia and I was in Toronto. Some of those friendships are extremely important to me, and the song is kind of about grasping for those lifelines when it’s particularly difficult to believe that things are going to work out, or if there’s even any point in trying.”
The song’s visual features shots of McGreevy on the Canadian side of the Niagara Falls border, and Lewis on the American side. “Me and Evan had not been in the same country for about five months when this video was shot,” McGreevy added. “He’d been in Australia and I was stuck in Canada owing to the COVID border rules. Those rules made it complicated for him to return to Canada for a minute so he was in the U.S. and Niagara Falls was the closest we could get to each other. Making something that involved us being separated by a border (and a million billion gallons of water), and experiencing two parallel weird tourist towns felt like a good fit with what the song is about. It didn’t make the final cut, but we waved to each other over the falls through binoculars at one point. First time we’d seen each other since February!”