Japanese Denim Brands to Follow

Japanese street fashion is the epitome of contrasts. Vintage Americana meets futuristic minimalism, oversized silhouettes combine with tailored precision, all for self-expression. At the heart of it all? Denim. Whether it’s distressed, dark-rinsed, or raw, denim is very important part of Japan’s fashion identity. What makes their denim special isn’t just the look, but the meticulousness and dedication to perfecting every look. If you want high-rise jeans with denim that is different from everything you have seen before, these next Japanese brands should be on your radar.

1. Edwin

Edwin is one of the brands that put Japanese denim on the map. Founded in 1947, it was among the first to rework imported American denim into something uniquely Japanese. By the 1960s, Edwin was leading the industry. They offer everything from classic straight-leg jeans to contemporary tapered styles. Edwin has some of the best craftsmanship, using high-quality Japanese selvedge denim woven on vintage shuttle looms. The vintage-inspired cuts and modern silhouettes are showcased on some of its top products, and its jeans are made to be worn, lived in, and broken in over time. 

Credit: Edwin
Credit: Edwin

2. Momotaro Jeans

The birthplace of Japanese denim? Kojima, Okayama. This is where Momotaro was founded and made a name for itself. Known for its hand-dyed indigo fabrics and meticulous stitching, Momotaro uses Zimbabwean cotton, a material with long fibers that create a softer, more durable fabric. You might recognize the brand’s signature, the pink selvage ID, and the battle stripes. Momotaro’s jeans often feature heavyweight denim that softens and molds to the wearer over time, making each pair unique. The price point is just as much of a show-stopper, as most of their jeans are in the $900-$1000 range.

Credit: Momotaro Jeans

3. Japan Blue Jeans

If you are going for premium Japanese denim at a more accessible price, you should check out Japan Blue Jeans. Launched in 2010, the brand focuses on quality fabrics and modern fits that feel good from the start. Yes, you won’t have to suffer through breaking them in. Maybe you want classic selvage or something more relaxed, Japan Blue has it all. This brand is an easy way to get into Japanese denim without overcomplicating things, and less expensive than other brands here, starting at around $200.

Credit: Japan Blue

4. Samurai Jeans

For people who like their denim tough, Samurai Jeans is the brand that does that. Their fabrics are heavy, sometimes up to 25 oz, so you can be sure your jeans will last for a long time. If you wonder where the name comes from, the jeans are inspired by samurai warriors, so they weave historical details into their designs. Breaking them in takes patience, but the reward is a pair of jeans that age beautifully and tell their own story. For the price, some pairs can cost upwards of $600, especially for special editions, so they’re surely an investment.

Credit: Samurai Jeans

5. Pure Blue Japan

Pure Blue Japan is all about texture. This small brand uses irregular denim that gives each pair of jeans a special look and feel. If you want to stand out through color, their deep indigo shades fade beautifully with wear and match almost everything. If you love raw denim and appreciate subtle details, give Pure Blue Japan a look.

Credit: Pure Blue Japan

What makes a great pair of jeans for you? The fit? The color? The history of every thread? Japanese denim brands bring all of that and more. They blend tradition with innovation, turning a simple pair of jeans into something personal that changes with you over time. These brands are proof that jeans can be more than just clothes.

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