Watch Brands

    From artisan watchmakers in Western Europe to Swiss brands that dominate the watch industry. Browse and learn about the iconic brands that make horology as great as it is today.

    What is the world’s number one brand?

    While the argument for the top spot is debated by watch geeks on a daily basis, Rolex stands as the king of watches when it comes to marketing and market presence. There is no doubt that Rolex is a brand that is recognized by the masses.

    What is deemed a luxury watch?

    The term a luxury watch is a loose term, even with the experts of the watch industry. This is due to so many different brand and pricing points, some justified some bloated. However, if you take out the background talk, two components define luxury: craftsmanship and price.