Top 5 TikTok Beauty Products Worth the Hype

Let’s be honest; TikTok has become the go-to destination for all things beauty. The app has been behind some of the most popular beauty products on the market today. TikTok has reshaped the way people discover new products and trends by making beauty products go big. With influencers and users sharing their experiences, favourite products, and tips/hacks that deliver instant results, they transform everyday items into must-haves. However, with the volume of ‘viral products’ growing every day, it’s hard to find ones truly worth the hype—so here are some of the top TikTok beauty products that have consistently hooked and impressed users.

Dyson Airwrap Multi-Styler & Dryer

The Dyson Airwrap styler is a healthier and more convenient alternative to your traditional heat-styled hair routine. This tool has 6 functions in 1 – ‘dry, curl, wave, smooth, volumise, and hide flyaways’, reducing the need for separate blow dryers and curling irons. It also uses air to style your hair, helping prevent heat damage!

This product is fast and simple to use, creating perfect, long-lasting curls at the touch of a button – a dream tool!

It also comes with 8 attachments that let you create different looks, personalised to your hair type and length. This level of control ensures salon-quality results from the comfort of your home. It’s no surprise this product has earned a spot in many influencers’ haircare routines.

Available at John Lewis for £479.99.

Rare Beauty Soft Pinch Liquid Blush

This weightless blush delivers ‘high-impact colour with just one dot’. It comes in 13 diverse shades, ensuring there’s something for everyone. This ultra-pigmented formula can give you a 12-hour ‘soft glow, natural flush, or a bold pop of colour’, depending on your preference. For best results, use your fingertips to blend—this gives more control and seamless, mistake-proof layering.

You can also wear it on bare skin or over foundation if you prefer a more natural look and lightweight feel—making it a likely staple in your makeup routine.

Available at Sephora for £22.00.

Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops

These bronzing drops are designed to be mixed with serums, oils, or moisturisers to give your skin a bronze, sun-kissed glow—without the harmful effects of sun exposure.

Suitable for sensitive skin, they can also be worn on bare skin for breathable, no-makeup days. Rich in antioxidants, the formula boosts skin elasticity thanks to ingredients like White Tea and Cocoa Extract, which help reduce the appearance of fine lines and promote a youthful, dewy look—perfect for keeping up with TikTok’s natural beauty trends.

Available at Drunk Elephant for £35.00.

Anastasia Beverly Hills Brow Freeze

This brow styling wax holds and lifts brows in place ‘without a stiff feel, residue, or flaking’. The ABH product can be used alone or as the finishing step in your brow routine to instantly achieve feathered brows—a hallmark of the viral ‘clean girl look’.

Its non-sticky formula provides strong, long-lasting hold while being mess-free and easy to use, making it an essential addition to your makeup bag.

Available at Anastasia Beverly Hills for £17.50.

Charlotte Tilbury Pillow Talk Lipstick

This universally loved, iconic matte lipstick is ‘formulated for everyone at every age and any skin tone’. It’s enriched with nourishing orchid extracts to soften, smooth, and moisturise the lips—reducing the appearance of fine lines.

This bestselling nude-pink lipstick offers long-lasting colour for ‘up to 10 hours’ and features a contoured square tip for easy, effortless application. It’s a lip product you’ll find yourself reaching for again and again.

These viral TikTok beauty products have earned their place in the beauty community for a reason. Whether you’re looking to upgrade your skincare, makeup, or haircare routine, these products deliver impressive results and quickly prove their value in your daily beauty lineup.

Available at Charlotte Tilbury for £29.00.