If you scroll through Facebook, Instagram and TikTok, it is clear content is essential. Over the years, photography has evolved across the world from film to DSLR and now mirrorless cameras. Wherever you are based, you could share the same love for photography as someone else. All you need is a camera, vision and good work ethic.
Hayley Roberts, Director of Learn Now Distance Learning College has confirmed that there has been an uptake in AS & A Levels online which lead onto Photography degrees at University. There are also many people who don’t choose the degree route and instead, start their own business.
A career in photography can lead to all kinds of fields to specialise in. Many people will build a successful photography business based on their interests or target market. One of the biggest photography businesses worldwide is wedding photography. You then have other careers such as portrait, commercial, fashion, interior, events, sports and stock photography.
Turning your hobby into a full-time venture
For most people photography starts off as a hobby. You might be photographing friends, pets, or local events. You may then use social media to build a portfolio and platforms such as TikTok and Instagram have played a key role in helping photographers grow.
Find your niche
As with any business, the key to it being successful is finding your niche. Most photographers will have a style associated with them. Whether it is the aperture they are shooting or the preset they apply once the raw photo is in editing software. This will really help them stand out from the rest.
Using digital tools to speed up production
Most photographers love to be out taking photos and much prefer this to editing them. However, software such as Adobe Lightroom, Photoshop and AI-powered editing tools can help speed up post-production. Also, having a preset you can apply to all photos with very small amendments can make a huge different.
Challenges when managing a photography business
Despite photographers doing exactly what they love, running your own business can bring its challenges. Competition is tough and there is always the worry of securing enough business for the following year. Also, managing aspects such as tax, contracts and marketing can be completely out of someone’s comfort zone.
Taking a photography course with business start-up can be a good idea as it will teach you everything you need to know in order to run a successful photography business.
As social media continues to grow, the demand for new interesting content will also be increasing. Therefore, the opportunities are available more than ever for you to setup your very own photography business. With the right mix of skill, building a profitable photography business is no longer a dream.
