Paris, October 2025 ‒ Ms. Tian Tian, founder of the Chinese clinical-grade luxury skincare brand ZMFORU (Zhimei Fuyu), was honored with the 2025 International Innovation Award at the
Louvre Museum in Paris. Concurrently, the brand unveiled its first global overseas boutique in central Paris, marking a pivotal step in its global strategy. As the initial launchpad into the international market, the Paris boutique willfully showcase the brand’s core anti-aging series ‒ the ‘Miracle Series’and the ‘Supreme Series’‒ introducing European consumers to a scientific skincare philosophy that merges Eastern botanicals with Swiss technology.
The launch of this first overseas boutique in central Paris is not only a significant milestone for ZMFORU’s international expansion but also lays the groundwork for subsequent growth across Europe and globally. In the future, using Paris as a hub, the brand plans to expand into markets such as France, Germany, and Italy, gradually extending its influence worldwide.
Dual Series Make Joint Appearance: Miracle Shines at the Louvre, Supreme Rebirth in Paris
The jointly debuted ‘Miracle Series’and ‘Supreme Series’represent ZMFORU’s dual strengths in proven anti-aging solutions and cutting-edge technological research.
The ‘Miracle Series’, a best-selling product line widely recognized in the Chinese market, is built upon a five-dimensional anti-aging system. It has maintained high repurchase rates and user loyalty, having been validated at scale within China’s clinical skincare sphere. Its introduction overseas aims to provide international consumers with highly effective solutions that have stood the test of the market.
The newly launched ‘Supreme Series’, meanwhile, embodies the brand’s latest scientific achievements. This series deeply integrates Swiss cell-activation technology with rare Eastern botanical extracts. Developed over years of research by ZMFORU in collaboration with Swiss laboratory, specifically designed for modern women seeking precise, highly effective, and luxurious skincare experiences, further pushing the boundaries of anti-aging technology.
Together, these two series exemplify the brand’s core philosophy of “letting products speak through their efficacy,” constructing a comprehensive luxury product matrix that covers both targeted anti-aging and bespoke luxury regimens to meet the advanced skincare needs of clients across different skin states.
Founder’s Story: A Decade of Honing, An Exemplary Transition from Product Developer to Brand Leader
Ms. Tian Tian, founder of ZMFORU, spent ten years building a solid offline foundation before successfully transitioning online, completing the journey from behind-the-scenes developer to brand leader. Through her relentless pursuit of product efficacy and her genuine, direct communication style, she has amassed nearly 5 million loyal followers in China, establishing a powerful system of user trust.
“We do not engage in conceptual marketing or price wars,” she stated. “The true value of skincare is reflected in the visible changes after each use and in the choice users make to consistently repurchase.” Led by her exceptional product innovation and high-standard quality control, ZMFORU was awarded the 2025 International Innovation Award, standing out as one of the few Chinese skincare brands to be recognized by an authoritative international selection.
Hailing from Northwest China, she pursued her dream, successfully bringing ZMFORU’s luxury skincare from China to Paris. Tian Tian emphasized, “Paris is not the final destination, but a starting point. We hope to allow consumers in more countries to personally experience the tangible progress ZMFORU has made in scientific research and quality.”
Global Journey Begins: From China to Paris, From Paris to the World
Since its establishment, ZMFORU has consistently prioritized in-house research and development as its core d river, rejecting simple OEM models. Through deep collaboration with Swiss research institutions, the brand has established a cross-regional technological synergy mechanism, ensuring its products meet international high standards in active ingredient stability, penetration efficiency, and safety.
The opening of the first Paris boutique not only achieves the brand’s physical reach from a domestic to an international presence but also symbolizes a meaningful step forward for a Chinese skincare brand in the high-end market ‒ a genuine ‘going global.’ Looking ahead,
ZMFORU will continue to advance its global boutique plan, combining localized services with a digital membership system to provide a consistent, high-quality skincare experience for users worldwide.
From China to Paris, from Paris to the world, ZMFORU is writing a new chapter in the overseas expansion of Chinese skincare brands, powered by solid product efficacy and a clear global road map.
About ZMFORU
Since its founding, ZMFORU’s founder has adhered to the brand philosophy of “letting products speak through their efficacy,” insisting on independent research, development, and efficacy verification. The brandis dedicated to integrating the wisdom of Eastern botanicals with cutting-edge Swiss technology. Through its joint laboratory established at Swiss , ZMFORU has built a
full-chain quality system encompassing R&D, production, and service. From its first product to its full line of series, the brand has consistently let solid sales figures, exceptional repurchase rates, and steadfast word-of-mouth do the talking, earning long-term trust from the market and its users and securing its position as an industry benchmark. In 2025, its first overseas boutique opened in central Paris, formally initiating its global market layout。
