Moda Guild, a revolutionary brand solutions agency specializing in the apparel, accessories, and lifestyle sectors has recently launched. Founded by a team of highly experienced industry veterans, Moda Guild is set to disrupt traditional brand consultancy models by offering a premier, full-service, one-stop solution designed to transform product concepts into mainstream market success with unparalleled speed and efficiency.
In today’s demanding consumer landscape, brands often struggle with the fragmented process of managing product strategy, design, global sourcing, manufacturing, and audience engagement simultaneously. Moda Guild addresses this challenge head-on by integrating these core services—including a crucial in-house Public Relations team—into a single, cohesive workflow.
“We’re not just an agency; we’re your dedicated partner, committed to transforming your vision into reality every step of the way,” says Viviana Garcia, Founding Member and expert in Product Operations.
A Focus on Speed and Strategy
Moda Guild’s unique value proposition lies in its ability to combine design-led expertise with commercial strategy and market visibility. The agency’s process begins with Opportunity Mapping, a collaborative diagnostic session intended to identify each client’s unique challenges and market potential. This strategic roadmap ensures that every phase—from initial sketch to quality assurance and PR—is aligned for maximum impact.
“The most rewarding part for me is transforming a client’s dream into something tangible and beautiful—something that truly reflects who they are and what they stand for,” notes Kathleen Vitali, Founding Member and Creative Director & Apparel Design. “We design with heart, informed by decades of experience creating products that resonate globally.”
By streamlining the product lifecycle through parallel workflows, Moda Guild significantly reduces lead times and accelerates speed-to-market, providing a vital competitive edge in the fast-moving consumer environment.
The All-In-One Advantage
What truly sets Moda Guild apart is the integration of its in-house PR and publicity division, led by founding member Marisa Ritts. Unlike traditional product development agencies that stop at warehousing, Moda Guild ensures that the brand doesn’t just get made—it gets seen. This comprehensive approach includes brand positioning, media outreach, influencer partnerships, and event management.
The agency supports a diverse clientele, including established apparel companies looking to expand lines, startups aiming for a competitive edge, businesses needing rebranding solutions, and entertainers or professional athletes developing signature collections. Moda Guild also specializes in rapid growth management, offering expert oversight without the operational burdens of in-house hiring, onboarding, or training.
Experienced Women-Owned Leadership
Moda Guild’s leadership team brings extensive experience across multiple facets of the fashion and lifestyle industries, having driven success for major globally recognized brands. The founding members include:
Kathleen Vitali: Creative Director & Apparel Design (Experience with Lululemon, Splendid, 7 For All Mankind, Gap Inc.)
Marisa Ritts: Public Relations & Publicity (Experience with Tadashi Shoji, Sanctuary Clothing, William Rast)
Viviana Garcia: Product Operations (Experience with Revolve, 7 For All Mankind, Guess?, Inc.)
Moda Guild is based in Los Angeles, California, and will initially serve clients throughout North America. The flexible partnership model allows the team and its network of accredited associate members to support clientele remotely, onsite, or through a hybrid approach.
About Moda Guild Agency
Moda Guild Agency is a full-service brand solutions firm specializing in apparel, accessories, and lifestyle brands. By integrating creative design, product development, sourcing, manufacturing, and strategic public relations, Moda Guild provides a seamless, end-to-end pathway from concept to consumer, ensuring superior quality, strategic execution, and maximized brand impact.
Contact: info@modaguild.com and www.modaguild.com
IG@modaguild
Photos by Jordan Service Photography.
