The London-based luxury swimwear label debuts its SS26 collection in the heart of London’s shopping district, championing ethical fashion in the middle of winter.
In the bustling heart of Soho, a new splash of cherry red is disrupting the winter grey. The Delarose Sisters, the London-based sustainable luxury swimwear and resortwear label founded by sisters Ivana and Valentina Delarose, has officially opened the doors to a highly anticipated pop-up at Wolf & Badger’s flagship store.
While the UK is currently wrapped in the chill of winter, The Delarose Sisters are betting on the enduring optimism of summer. The pop-up, which opened this week, offers Londoners an exclusive first look at the brand’s latest collection, “Oh My Cherry SS26,” a line that marries vintage aesthetics with cutting-edge, eco-conscious craftsmanship.
A Sanctuary of Sustainable Style
Wolf & Badger, the B Corp-certified platform renowned for curating over 2,000 independent, ethically produced brands, has long been a tastemaker for conscious consumers. For The Delarose Sisters, this physical retail partnership marks a significant milestone in their brand trajectory.
“Shoppers can be first to see and try The Delarose Sisters’ latest collection, Oh My Cherry SS26,” the founders shared in a statement. “We will be showcased alongside other ethical independent brands at Wolf & Badger’s Berwick Street in Soho. The pop-up highlights our vintage cherry aesthetic for this season, sustainable craftsmanship, and kicks off our newest designs to release this year.”
The experience is designed to be immersive rather than transactional. The sisters will be present on-site to meet customers, offering a rare behind-the-scenes look into the creative process, the brand’s sustainability values, and the specific inspirations that birthed the new collection. It is an opportunity for customers to engage directly with the design detail and quality that define The Delarose Sisters’ sculpting silhouettes.
The Perfect Partnership: Ethics Meet Aesthetics
The collaboration between The Delarose Sisters and Wolf & Badger is rooted in a shared philosophy. Founded by two brothers in London (Henry and George Graham) with a mission to sell beautiful products that were ethically made, Wolf & Badger has become a global authority on independent fashion that doesn’t compromise on values.
“We as a company really resonated with that,” said Ivana Delarose. “Therefore they were the perfect retail partners for The Delarose Sisters to work with in the UK.”
The partnership began in 2025, following a breakout moment for the label at Miami Swim Week 2025, which was written about in Conde Nast publications, Forbes, InStyle, among other publications. Their buzzy showcase garnered significant attention, resulting in partnership inquiries from various companies. However, the sisters remained selective, prioritizing brand ethics over sheer volume.
“Most of their brand ethics did not align with ours in terms of sustainability, and Wolf & Badger’s did,” said Delarose. “This is something we really value as a company.”
After a successful run on Wolf & Badger’s e-commerce platform, the decision was made to transition the brand into a brick-and-mortar space. Starting in their home city of London—a capital synonymous with fashion history—was a natural choice.
Defying the Season: The Winter Swimwear Phenomenon
The pop-up raises an intriguing question: Why launch a swimwear collection in the dead of winter? The Delarose Sisters argue that for the modern fashionista, seasonality is no longer a barrier to shopping.
“We have the snow bunnies who take aesthetic photos in the Alps, and the girls who are ten steps ahead of their summer wardrobe,” the sisters say.
Indeed, the “always-on” nature of travel and the rise of the “pre-summer” shopper have created a retail gap during the winter months. In traditional retail cycles, stores are typically stocked with heavy knits and outerwear during this time, leaving little room for resortwear. The Delarose Sisters aim to fill this void for the Soho shopper who is planning a tropical escape or simply curating their dream wardrobe ahead of the curve.
“In the winter it can be really hard to find swimwear in the stores as it’s mostly winter collections,” they explain. “So we are really happy to fulfill that need for the girls needing to shop for vacation pieces throughout the winter.”
“Oh My Cherry”: A Forecast for 2026
The centerpiece of the pop-up is the “Oh My Cherry SS26” collection. While many brands are currently focused on the immediate upcoming season, The Delarose Sisters are offering a glimpse into the fashion landscape of 2026.
The collection is anchored in a bold, specific color palette. “The color trends we have noticed showing up consistently throughout the last few seasons are burgundy and red,” the founders observe. “We feel like this trend is very strong and forecasted it for the rest of the year so wanted to create pieces for 2026 with these tones.”
Inspired by the richness of red tones and the playful nostalgia of cherries, the collection promises a “girly pop” aesthetic that Wolf & Badger initially fell in love with. Yet, the brand remains grounded in its signature identity; alongside the new cherry-inspired hues, classic pink pieces will remain a staple in their inventory.
A Legacy of Sustainable Innovation
The Delarose Sisters’ pop-up is not just a retail event; it is a showcase of a business model that is redefining luxury swimwear. Founded and creatively directed by Ivana and Valentina Delarose, the brand has carved a niche by blending eco-conscious practices with high-end design.
The label is built on a foundation of sustainable innovation. Their swimwear is crafted from regenerated and recycled fabrics, including materials derived from recovered ocean plastics. The production process is equally conscientious, taking place in a solar-powered facility that minimizes the brand’s carbon footprint. By operating in small-batch runs, The Delarose Sisters ensure quality control and reduce waste, challenging the fast-fashion status quo.
This commitment to ethical production has not gone unnoticed. The brand has been featured in high-profile media outlets such as Forbes and Vogue, where founder Ivana Delarose Togher has been recognized for her contributions to sustainable fashion and female empowerment in the industry. As a fashion writer and contributor to publications like Grazia, Cosmopolitan, and Esquire, Ivana’s voice has helped shape the conversation around eco-luxury, proving that style and sustainability are not mutually exclusive.
The Future
The Berwick Street pop-up is a one-day event, but its impact is designed to be lasting. The “Oh My Cherry SS26” collection will remain available in the Wolf & Badger flagship store permanently, marking a new chapter of accessibility for the brand in London.
Looking ahead, the sisters have ambitious plans to expand this physical presence. “With plans in future to branch out to their other store locations in LA and New York,” The Delarose Sisters are poised to take their sustainable aesthetic global.
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