New York, April 25, 2025 — Grace Fu (Xuan Fu) is set to unveil Ethereal Threads, the debut collection from her personal brand, Studio Oblivion—a name already stirring quiet reverence among fashion insiders. Having shaped the visual language of leading houses in both China and the United States, Fu now turns inward, guided by a quieter obsession: the world of loungewear, lace, and the meditative craft of embroidery.
“Ethereal Threads” is a study in contrast—technical precision meets poetic design. Inspired by her time at Fleur du Mal, ALIX NYC, and LVMH, the collection draws on a rich vocabulary of sensual minimalism, softness, and sophistication. These experiences shaped the collection’s refined textures and silhouettes.
But the lineage of Studio Oblivion also owes much to Fu’s transformative roles at Alexander Wang and KITH. At Wang, she introduced bold wash designs and textile treatments that reimagined the brand’s gender-fluid collections. In 2024, she joined KITH, revolutionizing menswear tailoring with advanced techniques and material innovation. “Grace’s innovation drives us forward,” noted Mikol Stambaugh, KITH’s Senior Vice President of Product. Her creative leadership continues to define the brand’s evolution.
Crafted in premium Asian raw silk and adorned with French embroidery, each garment in “Ethereal Threads” requires 20 to 40 hours of hand-stitching. The pieces—robes, lingerie, loungewear—radiate a pared-back sensuality and quiet strength. Upcycled silk becomes a symbol of renewal, shaping garments that evoke heritage and liberation.
The campaign was photographed at the Marlton Hotel in Greenwich Village, a space once frequented by poets and rebels. Natural light illuminated the embroidery’s shimmer, while tousled hair and smoky makeup nodded to 1990s sensuality—wrapping each image in nostalgia and feminine resolve.
Studio Oblivion offers more than fashion. With “Ethereal Threads,” Fu presents a meditation on beauty, identity, and self-expression—an invitation to dress not just the body, but the soul.
