Clairo has announced her signing with Warner Music Group (WMG) subsidiary Atlantic Records. “I’m so thrilled to begin this next chapter of my musical journey with Atlantic,” Claire Cotrill said in a statement. “From our first meeting, they immediately understood my vision, and it feels good to know I can continue to be as expressive and free with my ideas with a great new partner by my side.”
Elliot Grainge, the chairman and chief executive of Atlantic Music Group, added: “Clairo represents the rare kind of artist who reshapes the music landscape simply by being true to herself. She’s not just one of the most important songwriters of her era, she’s an artist whose work and aesthetic is truly unique. As a leading voice in music today, we are honored that she has chosen the Atlantic family to be part of her next chapter.”
Clairo has released her three albums through different label configurations, but she’s never technically been on a major label. She started her career with Fader Label, which is under the Universal Music Group (UMG) umbrella. Her second album, Sling, was co-released with another UMG label, Republic Records. Last year’s Charm came out through Clairo Records, but it only brought her more visibility – including a placement on the “performative male” Wikipedia page (God help us) – so the signing isn’t exactly surprising.
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