The fashion industry has always been fast paced. But with the emergence of social media and the growth of online content creators and influencers, the rise and fall of fashions trends and the way these are shared and consumed is drastically different to what it was a decade or so ago.
So let’s look at how content creators have, and continue, to influence the fashion industry.
Made Authenticity a Priority
Content creators share everything online from what they do day-to-day to what they eat. This has created a level of authenticity that conventional celebrities simply can’t replicate.
Because of this authenticity, people have become more drawn to content creators over traditional models for fashion inspiration as they can relate more to the individual behind the fashion trend, which increases its appeal.
Improved Accessibility
Before the digital age, TV and magazines were the main source of fashion inspiration. Now, everyone has access to the latest fashion trends right in the palm of their hands and almost anyone has the opportunity to start a new trend or redefine a style, swaying the industry within hours.
It’s no longer confined to one or two platforms either. The rise of platforms such as TikTok, which offer short-form videos, and even sites such as OnlyFans which have created a strong bond between viewer and creator, are paving the way for content creators to express their unique style and impact the fashion industry.
Promoted Diversity
Another significant area of change is diversity. Traditional fashion and modelling has always involved airbrushed models who share a similar body type, but fashion now has stretched to a more everyday sense. Content creators and influencers of all different shapes and sizes, and with less airbrushed perfection, have made fashion more applicable to everyday life and for everyday people.
Encouraged Independent Brands
Independent designers and small clothing businesses have been able to breakthrough without relying on expensive advertising campaigns or high fashion brands thanks to partnerships with content creators.
An influencer marketing program or OnlyFans agency can connect creators with independent labels or small businesses that align with their personal style and target customers, opening the door for brands to cut through the crowd and succeed in a highly competitive industry.
The Future of the Fashion Industry is Community Driven
Thanks to content creators, the fashion industry has seen an increase in authenticity, accessibility, diversity, and opportunity, which is leading the fashion industry down a more community driven route.
