It’s midnight in a freezing London warehouse, and Becky Sparks-Pearsey is scraping vinyl onto a wall with a credit card. “That was the moment I realized,” she laughs, “you really have to love the madness.”
That image, one woman alone with a wall, a deadline, and a vision, captures everything about Becky’s approach to production. Over more than a decade in the live events industry, she’s built a reputation as someone who thrives where creativity and chaos collide. A Senior Event Producer and the founder of BSP, Becky is the quiet force behind brand experiences that don’t just impress audiences but connect them.
From large-scale music festivals to precision-driven activations for brands like Spotify, L’Oréal, and Adidas, her work lives in that rare space between artistry and discipline. “I love a big idea,” she says, “but I also love making it real: the materials, the timings, the people. That’s where the magic is.”
Finding Her Path
Becky didn’t start out planning a career in live events. After earning a degree in Business Management from the University of Sheffield, she gravitated toward roles that let her combine logic with energy, structure with spontaneity. “I just knew I liked the mix of business and creativity,” she says.
Her first taste of the industry came at J.P. Morgan, where she supported a cultural activation tied to the bank’s Photo Paris sponsorship. The project introduced her to the adrenaline and precision of large-scale production. “It was intense: timelines, budgets, last-minute changes but I loved it. That’s when I knew production was where I wanted to be.”
Her next move proved pivotal. At M&C Saatchi Sport & Entertainment, Becky spent three years managing builds and sponsorship events for Samsung, Heineken, Reebok, and Adidas. “We were delivering global projects with a small team. You had to stay calm and adaptable; because the plan always changes.” That early baptism by fire shaped her trademark steadiness. “It taught me how to stay steady when things shift,” she says. “And they always do.”
A Practice Built on Precision
By 2020, Becky had carved out a reputation as a producer who could bring clarity to complexity. That year, she launched BSP, her independent production practice, stepping into the role of Senior Producing Director.
Through BSP, she has led end-to-end campaigns for Spotify, Amazon, Adobe, Hulu, and ASICS: each one different in scale and tone, but unified by the same DNA: empathy, rigour, and trust. “The best outcomes come from mutual respect,” she says. “I lead with empathy and clarity, people do their best work when they feel heard.”
That philosophy shaped one of her standout projects: Spotify’s Greasy Tunes Festival (2022). Over four days, the experience fused music, food, and culture into one seamless narrative. Nine live acts, five exclusive podcast recordings, and a 1,500-person waitlist later, it had generated 56 million social impressions and two Drum Awards, including Best Experiential Event.
“It was one of those rare projects where everyone, from client to crew, was in perfect sync,” she recalls. “There was this shared sense of purpose. You could feel it in every interaction.”
Operational Mastery
Creativity gets the headlines, but logistics make the headlines possible. Becky’s work with L’Oréal in 2024 is proof. Tasked with producing a high-profile launch in central London’s busiest public space, she managed a labyrinth of moving parts: city permissions, health and safety protocols, supplier coordination, and real-time crowd control.
“It was like conducting an orchestra in rush hour,” she says. “Every element had to move in harmony, or it would fall apart.”
The three-day event drew over 3,000 visitors and spurred a 318% retail sales uplift nearby. Demand was so high that guests were eventually turned away. “Exhausting, but the good kind,” Becky laughs. “That’s when you know you’ve built something people genuinely care about.”
Leading Through the Unknown
If there’s a single thread through Becky’s career, it’s her ability to stay composed when things unravel. In live events, chaos isn’t the exception; it’s the rhythm. Deliveries get delayed. Signage disappears. A-list performers show up early or not at all.
“You learn to find humour in it,” she says. “And always test the music first.”
Her strength lies in anticipation. Having spent years learning the nuts and bolts of fabrication, AV, and logistics, Becky can identify potential issues before they appear. “I know how things are built, what they cost, and how long they take. That means when something shifts, I can make decisions fast and confidently.”
Coworkers describe her as a steady hand with a calm authority. “I’m not afraid of tough conversations,” she says. “If something needs to be addressed, I do it respectfully and directly. People value that fairness.” It’s a leadership style rooted not in ego but in clarity.
Meaningful Momentum
Five years into running BSP, Becky is channeling her experience toward purpose-driven work, projects that centre on women, creativity, and community.
“I’d love to do more with female-focused brands,” she says. “It’s about using experiences to make an impact.”
Her interest in mentorship reflects that same drive. “This industry can be tough to break into,” she explains. “You often learn by trial and error. If I can help someone skip a few of those early stumbles, that feels worthwhile.”
Becky has started informally mentoring emerging producers; offering practical advice on everything from budgeting and supplier negotiation to maintaining composure under pressure. “You can’t teach calm,” she says, “but you can teach preparation. That’s the next best thing.”
The Mindset Behind the Work
For Becky, production is a lens for seeing the world. “It’s problem-solving at speed,” she says. “You’re constantly balancing creativity with control.”
She describes herself as a “solutions, not problems” person, someone who views obstacles as raw material. “Every project throws you something unexpected,” she says. “Each time, you get sharper.”
Ask what keeps her going through years of deadlines, late nights, and unpredictable weather, and she smiles. “Curiosity,” she says simply. “Every project’s a puzzle. You figure it out, you learn something new, and then you start again.”
That cycle, create, learn, repeat, is what keeps Becky grounded. In an industry obsessed with spectacle, she finds satisfaction in the unseen: the quiet coordination, the invisible threads that hold experiences together.
To explore Becky’s work, visit beckysp.com or connect with her on LinkedIn.
About the Author
Louise Geller is a London-based journalist covering experiential marketing and the creative industries. She writes about the makers, fixers, and visionaries who transform ideas into experiences that move people, and stay with them long after the lights go down.
