10 Music Videos That Changed the World of Music Videos

Here at Our Culture, we strive to find things that shape the culture we live in. We have selected 10 music videos that have changed the world of music videos from Aphex TwinBjörk to Michael Jackson. All of these music videos either influenced or added a lot of value to the art of the music video.

The art of the music video has been around for a long time. The way music videos are shot and budgeted have changed over the years drastically. In the most recent years budgets have been kept at a small cost compared to around 20 years ago where budgets where that of an indie film, for example, Michael Jackson’sScream‘ directed by Mark Romanek cost a whopping $7,000,000. However, to make a music video nowadays all you need is a camera, a video editing software and some music. So, with this trend of making music videos growing, we share to you 10 music videos that we feel have changed the art of the music video.

Chris Isaak ‘Wicked Game

Directed by: Lee Chesnut

Prodigy ‘Smack My Bitch Up

Directed by: Jonas Åkerlund

OK Go ‘This Too Shall Pass

Directed by: James Frost

Peter Gabriel ‘Sledgehammer

Directed by: Stephen R. Johnson

Michael Jackson ‘Thriller

Directed by: John Landis

a-ha ‘Take On Me

Directed by: Steve Barron

Aphex Twin ‘Window Licker

Directed by: Chris Cunningham

Björk ‘All is Full of Love

Directed by: Chris Cunningham

The Chemical Brothers ‘Star Guitar

Directed by: Michel Gondry

Johnny Cash ‘Hurt

Directed by: Mark Romanek


A Faint Resemblance by Jan Erik Waider

A Faint Resemblance is a photography series by Jan Erik Waider, a fine art photographer and visual artist based in Hamburg, Germany. The series itself...

Album Review: The 1975, ‘Notes on a Conditional Form’

To accuse The 1975 of being self-indulgent now is to ignore the band’s entire back catalogue. The 80s-inspired pop structures of their early albums...

Carly Rae Jepsen Reveals She’s “Already Made An Entire Quarantine Album”

Charli XCX isn't the only pop star who's written and recorded an entire album during lockdown. Carly Rae Jepsen, who just surprise-released her new...


Left behind as The Earth Dies Screaming

Empty streets, deafening silence, and the feeling that it’s just too late to do anything; these are the pillars on which Terence Fisher constructs...

The Shape of Revenge: Revenge of the...

Since the release of Guillermo Del Toro’s The Shape of Water (2017), much has been said of its threads to Jack Arnold’s Creature from the Black Lagoon (1954). An...

Conversations with Frances Ha: The Intersection Between...

It might sound quite frivolous to compare two works of fiction based on the mere fact that their protagonists share the same name, but...

Like what you are reading?

All of our content is free, if you would like to subscribe to our newsletter or even make a small donation, click the button below.