The infamous Italian Fashion house is set to go fur-free in Spring/Summer 2018, following the footsteps of Armani who went fur-free in Autumn/Winter 2016.
The CEO Marco Bizzarri and the Creative Director for Gucci Alessandro Michele, have the same core values for the company and took the step to end the use of fur. This movement was made as the brand’s commitment to “sustainability”.
“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.” – Mr Bizzarri
This change means that the powerhouse will no longer use animals such as mink, coyote, raccoon, rabbits and any other animals that are caught or bred. Gucci will auction off any animal fur items they have remaining with the money going towards animal rights organisations.
Kitty Block, president of Humane Society International, celebrated the luxury brand’s move as a “compassionate decision”
“For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion”
Gucci will join and become part of the Fur Free Alliance, which has more than 40 organisations including Stella McCartney, which is owned by the Kering group.