The Rise of Oiboy

    With the world of Fashion engaging with the power of online shopping, a nifty and exciting brand Oiboy has emerged.

    If you browse the website of the British label Oiboy, you might not think of it much. Simple layout, body font – Impact. Some people will love this, some not; but for us, this is refreshing, and we love it.

    Oiboy prides themselves on taking and reworking well-known brands and labels in Britain. For example, one of the most popular designs is a rework of Lacoste’s logo into a simple and catchy design that says Lowcost. Alongside that, they have reworked logos from such brands as Boots, Boss, Everlast, and Carling.

    While Oiboy may not shout originality, it shouts culture, lifestyle and British humour. On top of this they are affordable, and because of this, it makes us wonder how long until Oiboy becomes part of the mainstream.


    Modestas Mankus
    Modestas Mankus
    Modestas is the Editor-in-Chief at Our Culture Mag. He regularly delves into modern art, fashion, and photography. Modestas is a fellow of the Royal Society of Arts.

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