A key material that pops up in the discussions about sustainable fashion is organic cotton. The material unlike other types of cotton is organically grown in subtropical countries like India or Turkey, even some parts of the United States.
Organic cotton does not use any fertilizers, pesticides, and other synthetic agro-chemicals that are dangerous to the land it’s grown on. Organic cotton uses 88% less water and 62% less energy, whilst conventional cotton uses about 16% of all world’s insecticides and 7% of pesticides.
Shopping organic cotton products does not just help finance the companies that believe in the impact it has and their net profits, but also invests into water conservation and cleaner air.
It is essential to take notice when shopping, that our choices have larger impacts. Whilst there is a lack of organic cotton products in the mainstream shops, we must decide as consumers what is better long term not just for us but also for everyone around us and our planet.