J. Cole has dropped a surprise new single called ‘Snow On Tha Bluff’, his first new song in 2020 as lead artist. Listen to it below.
The track is in direct response to ongoing protests against systemic racism and police brutality, with Cole confronting his own role as a celebrity. “There’s a young lady out there she way smarter than me/I scrolled through her timeline in these wild times and I started to read/She mad at these crackers, she mad at these capitalists, mad at these murder police,” he raps.
Fans have speculated that the lyrics are in reference to Noname, who has been speaking out against top-selling rappers and their silence following the killing of George Floyd. Following the release of the song, Noname tweeted “QUEEN TONE!!!!!!” in response to the lyric “But, shit, it’s something about the queen tone that’s bothering me.” The tweet has since been deleted.
Ever since releasing KOD in 2018, J. Cole has been teasing a new album titled The Fall Off, which has yet to be officially announced. Last year, he spearheaded the compilation album Revenge of the Dreamers III under his Dreamville label. He was planning to throw a Dreamville Festival this year, which was cancelled due to COVID-19. His last single was 2019’s ‘MIDDLE CHILD’.