IDLES have unveiled an animated video for a new song titled ‘Model Village’. It was co-directed by Eternal Sunshine of the Spotless Mind director Michel Gondry, who’s previously helmed music videos for Radiohead, the White Stripes, Björk, Daft Punk, and more. He worked on the video, which is a collaboration with WePresent, alongside his brother, Olivier Gondry. Check it out below.
“Olivier [Gondry] and I were excited to work on this because we use completely opposite techniques,” Michel Gondry said in a statement to WePresent. “I work with a primitive system of cutting paper and moving it under the lens frame by frame. Olivier then transforms it by morphing, warping and CGI…. Basically, in the first part we try to illustrate the lyrics as close as possible, to create the world, and then in the second half…. they go to the moon.”
Speaking about the inspiration for the song, frontman Joe Talbot said: “I hated growing up in a city that was really a town that was really a fishbowl. I left as soon as I could, only to realise the fishbowl didn’t exist… just the fish, and they’re everywhere.”