On what would have been Kobe Bryant’s 42nd birthday, Nike has shared a tribute video narrated by Kendrick Lamar. Watch the inspirational ad, titled ‘Better: Mamba Forever’, below.
“Kobe taught us to be better,” the rapper begins, followed by clips of Bryant in action. “Better dreamer. Better waker. Better stretcher. Better walker. Better talker. Better walking the walk and talking the talk.”
“Better leader. Better generation. Better nation. Just be better. Can you do that?” he continues.
Kobe Bryant died January 26 in a helicopter crash, along with his 13-year-old daughter, Gianna. Multiple artists have paid tribute to the late icon since his death, including Kanye West, Frank Ocean, Drake, Cardi B, Flea, and others. Earlier this year, Lil Wayne performed his 2009 single ‘Kobe Bryant’ in honour of the late NBA legend during the 2020 BET Awards.
In 2017, K. Dot and Bryant sat down for a talk in an interview with Complex. That same year, the rapper released his most recent studio album, DAMN., followed by the Black Panther soundtrack a year later.