Jiri Kalfar SS21 at Prague Fashion Week

Jiri Kalfar’s Spring Summer 21 Collection was live-streamed on a scheduled fashion show as part of Mercedes-Benz Prague Fashion Week. Jiri Kalfar has made the decision to present his collection live in Prague, allowing the audience to stream the show online and on social media. For the first time, Jiri Kalfar is showcasing live in virtual reality.

“White is a rebirth, a breath of fresh air. White is a beginning to an end, an everlasting continuation. White is the colour of the first spring flowers. White is pure and simple, white never lies.”

For Spring Summer 2021 Jiri Kalfar dreams of the blank canvas of a new world. Simpler and fair. The Spring Summer 2012 collection is just that. A blank canvas – the entire collection is pure white, created using fully organic and cruelty-free materials such as Buddhist ahimsa silk, vegan leather, pineapple and mushroom leather, vintage lace and banana thread to name just a few. It is important to note that all garments are also made-in-house following a zero-waste policy.

Jiri Kalfar has shown time and time again how luxury, craftsmanship and awareness of environmental responsibility can come together to create incredible collections. He has shown that a fully sustainable and organic collection can be on-trend and beautiful, as well as being a representation of a positive shift in the fashion industry. The world has changed in a matter of months, and it is necessary now more than ever to take responsibility and make a positive change – Jiri continues to stand by the philosophy of ethical and sustainable fashion.

“This is our first show in Prague since 2016, for my previous seasons I have showcased as part of both LFW and NYFW. I have been focussed on the idea of the international audience still being able to be present and immersed in the experience of a real catwalk show. Since the beginning of lockdown, I have explored numerous different options of how to best stay connected and create that immersive experience for my audience. Then the idea of presenting the show in virtual reality came to me as the result – for this collection we have created VR glasses which are compatible with any smartphone and that allow you to be transformed to the venue, have your seat and really watch the show live without the risk of travel. In this ever-changing world, I believe that this is also a step forward to a more sustainable way of showcasing as well.“

Watch the full show here.

 

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