Holly Humberstone has unveiled new short music film titled On The Run. Directed by Raja Virdi and Josh Sanger, the 15-minute clip was filmed in a paper mill in the Midlands close to the artist’s hometown of Grantham and features Humberstone performing tracks from her debut EP Falling Asleep At The Wheel. Watch it below.
A synopsis for On The Run reads: “Since bonfire night Holly Humberstone has been on the run. She was last seen in a wooded area in the vicinity of her childhood home in Grantham, her father’s car left ablaze as she fled on foot. Nearby, a search party recovered a number of charred Learner Plates. After a thorough search of her home, a set of three hoses were uncovered next to a soaking wet guitar. It is believed that Holly has been swapping her clothes as part of her Fifth Sister Swap.”
Speaking about the film in a statement, Humberstone said that it “pretty much sums up how I’ve been feeling this year.” She continued: “At times I’ve just wanted to runaway and get the hell out of here. I make all my videos with the same team and we thought it would be cool to follow on from the ‘Drop Dead’ video where I set fire to my dad’s car, and the ‘Overkill’ video of me on the run through the woods at night with my guitar. What better way to bring ‘Falling Asleep At The Wheel’ EP to a close! If you listen closely there is the tiniesssst bit of a new song tucked away in the film too.”
Check out our Artist Spotlight interview with Holly Humberstone.