Jason Wu presented his contemporary FW21 collection during New York fashion week. The show did have a limited number of guests, which brought us back to a little bit of normality. Wu’s collection takes on a new approach to how fashion should be representing the moment of now.
“After the year we had in 2020, it felt like it wasn’t just my duty as a fashion designer to show pretty clothes — we all love pretty clothes, but I also think it needs to be a representation of what’s going on right now. Fashion has always been on the pulse of what’s going on culturally. When we’re talking about a very divisive country, I thought it was very important for me to represent all forms of beauty and be as diverse as possible on the runway.”
The theme for the collection was cooking. Due to the pandemic, we have had more time to cook more and create dishes as Wu shows on his Instagram @mrwueats. The set was in Mr Wu’s general store, the fresh produce seen at the show was later donated to City Harvest, a food rescue organisation.
The collection itself expresses the different stylings you can take from and incorporate into the everyday style such as mix and matching prints, wearing a pop of colour, styling with chunky jewellery and having statement boots. It shows us the fun smaller details such as the fringing on some clothing pieces but mainly the abstract floral print and the unmissable Coca-Cola print, which Wu had partnered up with for the collection.
“Our ‘going out’ now is going to the market. I wanted it to feel like chic strangers walking amongst this utopia of a beautiful general store,” Wu
Watch here for the full show.