Jenn Lee presented an astounding 360 VR show during London Fashion Week for her fall-winter collection.
The VR showcase aimed to bring together the ideas of transformation and dissipation. In this film, a chaotic VR world is juxtaposed with real characters from our everyday life. For this project, Jenn Lee and Renovatio Pictures, Inc. set about to invite a group of Taiwanese celebrities, actors, musicians, influencers, make-up artists and designers to participate in seeking utopia via virtual reality.
For the collection itself, details such as metal eyelets and metal zips are utilized as a critical design element to create a sense of fluidity and maintain Lee’s usual Sports lux style. The upcycled denim series are paired with technical waterproof trench coats and suiting for an ultra-modern look. Accessories provided by Nike and Gentle Monster are placed alongside some additional pieces such as Jenn Lee’s scarves which have been created using fabrics developed from discarded Oyster shells; as well as knitwear done in seamless ecovero viscose to avoid yarn wastage and bring the whole collection close to complete sustainability.
The global pandemic has changed the way we live, work, and create. The fashion industry has been affected in ways we could have never expected. With this in mind, Jenn Lee wants to use this collection to channel her positive feelings and encourage us to look towards a brighter future.
The soundtrack of the show ‘Hermitage Bliss’ was created by Taiwanese born musician and DJ Cloudy Ku.