Sustainable, gender-neutral brand Bad Habits London are set to release their spring-summer collection in March of this year. American designer Porscha Hill who launched the label back in October of 2020, is on a mission is to encourage consumers to buy something that can be cherished over time whilst discouraging the bad habits of buying something quick and easy out of convenience. As a sustainable brand, they produce limited quantities of their pieces, all materials and trims are eco-friendly, and the dyes used are natural extracts.
“Working in the industry for years, I’ve experienced direct influences of fast fashion, which ultimately inspired me to create a sustainable business. Bad Habits is more about creating a community who live without limitations in the most sustainable way,” said Porscha.
Their 16-piece collection is inspired by Earth, one of the four elements of matter. For the collection, which only uses sustainably sourced fabrics, the silhouettes have been designed to be timeless with a natural approach. Each item is hand-dyed from plants and natural ingredients like fustic trees, chlorophyllin, cutch, and more.