The Weeknd has shared a preview of a new song in a video titled ‘The Dawn Is Coming’. The nearly two-minute visual appears to mark the arrival of a new era, with Abel Tesfaye tweeting, “fuck it … IT STARTS TONIGHT.” Check out the new teaser below.
In recent months, Tesfaye has been cryptically using the phrase “the dawn is coming” when hinting at new music post-After Hours. “If the last record is the after hours of the night,” he said in an interview with Variety in May, “then the dawn is coming.” He also promised that “the dawn is coming” during a brief acceptance speech following his performance at the 2021 Billboard Music Awards that same month.
View this post on Instagram
fuck it … IT STARTS TONIGHT
— The Weeknd (@theweeknd) August 2, 2021