Molly-Mae Hague, the influencer and the runner-up of ITV’s Love Island has been unveiled as PrettyLittleThing’s creative director. Molly-Mae has become a household name in the sphere of UK fashion influencers, having collaborated with PrettyLittleThing back in August of 2020.
In a statement on Instagram, Molly-Mae said: “Im beyond ecstatic to announce that I am the new CREATIVE DIRECTOR of @prettylittlething for UK/EU💗 This is the biggest move in my career so far and I can’t explain my gratitude to my favourite brand in the world for trusting me with this role. PLT have had faith in me from the VERY start and to now be a Director within the business feels like a complete dream come true.”
As part of the statement, Molly-Mae also said she has dropped her “best collection to date”, which has gone live on PrettyLittleThing.