Grimes has launched a new “AI girl group” called NPC. According to press materials, the group features infinite members that “can be voted in or out, except for core members such as the baby Warnymph.” Today, NPC has released their first official single, ‘A Drug From God’, which is a collaboration with British house DJ Chris Lake. Check it out below.
The project serves as “a vehicle for experimentation in new technologies as they become available such as generative characters and music, diff types of animation, ai assisted art as well as spiritual technology in that Grimes can create as other people in order to reduce the psychic pain of being in the public eye,” the press release continues. “NPC will hone the concepts of Art Angels and Miss Anthropocene, finally manifesting the endless characters in Grimes’ head. NPC can do all the things humans cannot. NPC will eventually be playable, customizable, and able to cater to each individual listener’s unique desires. Decentralized Popstardom. Made, not Born.”
View this post on Instagram