Charli XCX Shares Video for New Song ‘Baby’

Charli XCX has shared the latest single from her upcoming album CRASH. Produced by Justin Raisen and Sad Pony (aka Jeremiah Raisen), ‘Baby’ is out today alongside a music video directed by Imogene Strauss and Luke Orlando. Check it out below.

“‘Baby’ was actually one of the first songs that came together for this album,” Charli XCX said in a new interview with Apple Music 1’s Zane Lowe. “I was working on it with Justin Raisen, and we’d done a lot together for my first ever album, True Romance. So it kind of felt cyclical to go back and with him again on what is my final record in my deal with Atlantic.” She continued:

But obviously so much has changed, and this song, it was kind of the foundation of the vibe of the album. It’s probably the most sexy song I’ve ever made. It’s about sex and sexuality and having good sex and just feeling yourself essentially. I know that that’s the tone. I knew that that was the tone I wanted to carry across for the entire record. This kind of hyper-sexualized, feminine power zone was where I was feeling myself going, and “Baby” was the genesis of this.

Also I think that’s probably why I wanted to challenge myself on the choreo for this song, which was really, really tough and I have so much respect for dancers, professional dancers, anyone who communicates emotion through dance. It is so hard and challenging, but so rewarding.

CRASH comes out on March 18. So far, Charli XCX has previewed it with the singles ‘Beg For You’, ‘Good Ones’, and ‘New Shapes’.

Konstantinos Pappis
Konstantinos Pappis
Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.

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