Editors have returned with a new single called ‘Heart Attack’. Along with the track, they’ve announced that Blanck Mass, aka experimental electronic producer Benjamin John Power, has joined the band as a full-time member. Check out director Felix Geen‘s video for ‘Heart Attack’ below.
“Heart Attack is a song of obsession, about losing yourself in someone, a love song, a morbid love song,” vocalist Tom Smith explained n a statement.
Commenting on the video, Geen said: “Typically when I’m making a music video I try to tune myself into the song and find the visual that resonates the loudest. More recently I’ve been working with AI generated art in my videos. It is a relatively new technology but its development is accelerating all the time. The full potential for it to completely revolutionise the visual creation process is yet to be seen. I currently think of working with the AI as a collaboration with a mad auteur who’s taken too much LSD. It is certainly quite interesting to be taken on a psychedelic journey by a computer who’s seen too much.”
Benjamin John Power previously provided additional production on Editors’ sixth album, 2018’s Violence. “Having worked with the band for coming up to five years now, joining Editors seemed more like a natural progression than a decision that had to be made,” he said. “We know that we work well together, are on a similar page creatively, and are all very close friends. Being part of a ‘creative conglomerate’ is something that I haven’t experienced for a while now so to be part of something that works in that way again is both liberating and exciting in equal measures.”
