Tayalor Swift has achieved her 11th consecutive No. 1 on the Billboard 200 chart, with Midnights becoming the biggest-selling album in almost seven years. The album, released on October 21 with four different CD and vinyl editions, earned 1.578 million equivalent album units in the US in the week ending October 27.
According to Billboard, it’s the largest debut for an album since 2015, when Adele scored 3.482 million units with 25 in 2015. It’s also the biggest sales week for an album since Swift’s reputation, which moved 1.216 million units in 2017. Swift has also now tied Barbra Streisand as the woman with the most No. 1 albums and is the sixth act with more than 10 No. 1 albums, joining the Beatles (19), Jay-Z (14), and Drake, Bruce Springsteen, and Streisand (each with 11).
Swift has also scored the biggest modern-era sales week for a vinyl album since Luminate began tracking music sales in 1991 with 575,000 vinyl LPs sold. The previous record was held by Harry Styles’ Harry’s House, which debuted with 182,000 vinyl copies earlier this year. Midnights also had the third-biggest streaming week ever for an album, following Drake’s Scorpion and Certified Lover Boy. Overall, it had 1.140 million album sales, 419,000 streaming equivalent album units, and 19,000 track equivalent album units.
