Girl Ray have shared another preview of their forthcoming album, Prestige. ‘Love Is Enough’ follows previous outings ‘Everybody’s Saying That’, ‘Give Me Your Love’, ‘Hold Tight’, and ‘Up’. The track is accompanied by a video from director Alex Cantouris, which you can check out below.
“The concept for the video first came from wanting to look like city finance bros,” the band’s Sophie Moss explained in a press release. “The kind of people that tear through six Elfbar vapes in a day and passive aggressively tell our assistants over the phone to make sure the cappuccino was hot by the time it got to our desks next time. We got up at 3am and went to the iconic spot right by the entrance of the Blackwall tunnel to get a view of the skyline. As the shoot went on, we thought maybe we looked like budget spies or the Blues Brothers. By 6am a guy in a small vest who looked like he’d been out all night asked if we were in an orchestra.”
Cantouris added: “We decided to take a more earnest approach with this video, due to the song’s subject matter. Poppy found an amazing location, and riffing off the idea that the band might actually be going to work in the city, Iris came up with the great idea to wear business attire. The costume element is of course tongue in cheek, which got us thinking we could have some fun with the intro to balance out the rest of the video’s feel. We filmed at 4am, and the monochrome qualities of the light combined with the black and white suits, and Canary Wharf as the backdrop, really gelled well together to get the look of sincerity we were aiming to achieve.”
Prestige arrives August 4 via Moshi Moshi.
