Sigrid Releases New Song ‘The Hype’

    Sigrid is back with a new single called ‘The Hype’. The Norwegian singer-songwriter co-produced the song with longtime collaborator Askjell. Check it out below.

    “We’ve all been there, when you wonder if you’ve lived up to the expectations,” Sigrid explained in a statement. “I thought about the term Hype, in love and at work, and the questions you ask yourself of did you really live up to the hype. So I wrote a song about it!”

    “With my artist job, I’ve sometimes felt that I’ve tried to live up to myself in a way – but a version of myself that looks like me, but cooler, more confident and touring the world,” Sigrid continued. “I’ve probably brought that into my private life, and all those things is what Hype is about. We’ve wrapped it in ethereal melodies and bass, synth and drum heavy production, but I love how there’s so much strength in my vocals – there’s power in being vulnerable!”

    Sigird’s last album was 2022’s How to Let Go.

    Konstantinos Pappis
    Konstantinos Pappis
    Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.

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