Taylor Swift Lands Biggest First-Week Sales for Any Album Since 2015

    Taylor Swift’s 1989 (Taylor’s Version) debuted at No. 1 on the Billboard 200 chart this week with 1.653 million equivalent album units in the US. With 1.653 million units, it marks the biggest sales week for any album since Adele’s 25 in 2015, Billboard reports. It’s also her biggest sales week ever, topping her previous high of 1.287 for the original release of 1989.

    Traditional album sales comprise 1.359 million of 1989 (Taylor’s Version)‘s first-week units, followed by 288,000 streaming equivalent album units (equals 375.49 million on-demand streams), and 6,000 track equivalent album units (representing individual song sales). As Billboard notes, album sales were driven by the amount of physical editions 1989 (Taylor’s Version) is available in, including five color vinyl variants, eight CD editions, and two cassette editions.

    Konstantinos Pappis
    Konstantinos Pappis
    Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.

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