Bodega have announced their signing to Chrysalis, which will release the NYC band’s new album, Our Brand Could Be Yr Life, on April 12. Accompanying the announcement is the new single ‘Tarkovski’, which comes with a video directed by Luca Balser. Check it out below.
Our Brand Could Be Yr Life is a reworking of Ben Hozie and Nikki Belfiglio’s sole LP as Bodega Bay, a 33-track collection that was self-released in 2015. “It was super meticulous but aggressively lo-fi at the same time, treated like a lush Brian Wilson epic but recorded through a scrappy MacBook mic,” Hozie recalled, adding of the process: “We thought of it like a director remaking one of their old films, like when Hitchcock remade The Man Who Knew Too Much, or when Yasujirō Ozu re-did The Story of Floating Weeds. When you’re older and better at your craft, you can revisit the same material but do different things with it.”
“The theme is still a pressing one,” Hozie said. “The idea of the corporatisation of guitar music has only been exacerbated. The big philosophical question that I end up asking myself is: has it always been this way? Was rock always superficial, but I was just too young and naive to understand? If you look back to 1957 rock music, it had this incredible surge of electricity to it. Chuck Berry really was an underrated poet. I’m not denigrating the original rock’n’roll at all, which I still love and cherish. But it was superficial by design. It was meant to be like a quick product that you could market to teenagers and then toss aside.”
Our Brand Could Be Yr Life Tracklist:
Our Brand Could Be Yr Life Cover Artwork:
1. Dedicated To The Dedicated
2. G.N.D. Deity
3. Bodega Bait
4. Tarkovski
5. Major Amberson
6. Stain Gaze
7. Webster Hall
8. ATM
9. Set The Controls For The Heart Of The Drum
10. Protean
11. Born Into By What Consumes
12. Cultural Consumer I
13. Cultural Consumer II
14. Cultural Consumer III
15. City Is Taken
