In December 2024, the globally renowned lifestyle magazine Tatler made a grand debut in Kazakhstan, ushering in a new era for the region’s media landscape. Known for its insider look into high society, fashion, and cultural trends, Tatler’s launch in Central Asia highlights the region’s growing role on the global stage. This expansion also paves the way for upcoming editions in Turkey, Azerbaijan, and Uzbekistan, signaling the brand’s vision to connect with the Turkic-speaking world.
Kazakhstan’s Moment in the Spotlight
As one of the oldest and most prestigious publications in the world, Tatler has chronicled the lives of global elites since its founding in 1709. Now, its arrival in Kazakhstan reflects the country’s growing cultural and economic influence.
The project is backed by Freedom Holding Corp., the Nasdaq-listed firm led by Timur Turlov. Speaking about the initiative, Timur Turlov stated: “This is not just a media project; it’s a cultural bridge connecting Kazakhstan with global high society. We’re proud to help shape the image of Kazakhstan as a modern, ambitious, and creative country ready to make its mark on the world stage.”
He further emphasized that the launch highlights Kazakhstan’s readiness to lead in the media sphere across the Turkic region. “Through Freedom Holding Corp., we are committed to investing in ventures that promote Kazakhstan’s cultural identity while aligning with global standards of excellence,” Turlov added.
Tatler Kazakhstan: A Blend of Tradition and Innovation
Tatler Kazakhstan is set to publish ten print issues annually, supported by a vibrant digital platform in Kazakh and Russian. Its online presence will feature engaging content on social media and YouTube, aimed at a tech-savvy and globally connected audience.
The leadership team brings impressive credentials. Marina Gazizova-Yakovleva, an experienced communications expert, serves as General Director. Editorial direction is provided by Nikolai Uskov, a seasoned journalist who previously led GQ Russia and Forbes Russia. Together, they aim to craft content that captures the unique spirit of Kazakhstan while resonating with international audiences.
The involvement of Freedom Holding Corp. has been instrumental in this ambitious launch. By leveraging its resources and expertise, the company is ensuring that Tatler Kazakhstan operates at the intersection of global media standards and local cultural relevance.
A Game-Changer for Local Brands and Talent
Tatler’s entry into Kazakhstan presents significant opportunities for local entrepreneurs and creative industries. The magazine offers a prestigious platform for showcasing regional talent, fashion, and success stories to a global audience.
Beyond its economic impact, Tatler is poised to catalyze growth in Kazakhstan’s cultural and fashion industries, inspiring new collaborations and fostering innovation. Timur Turlov highlighted this potential: “Freedom Holding Corp. is dedicated to creating opportunities that not only drive economic value but also enrich the cultural fabric of our society. Tatler embodies this vision perfectly, connecting global luxury and sophistication with the vibrancy of Kazakhstan.”
A New Era for Central Asia
The arrival of Tatler in Kazakhstan marks a defining moment for the region, reflecting its cultural and economic ascension. For entrepreneurs, designers, and artists, the magazine provides a stage to share their achievements with the world. For readers, it offers exclusive insights into both local and global trends.
With its debut in Kazakhstan, supported by Freedom Holding Corp., Tatler is set to elevate Central Asia’s profile on the international stage, creating a bridge between tradition and modernity, local talent, and global sophistication.
