Supreme and MM6 Maison Margiela came back for a second round, almost two years after their first project, serving up 35 pieces in total. Just the right amount to create a human snake that hugs the long corner of the Milanese store on March 19. Even though this is technically a MM6 collab, the “chill” side of Margiela, hardcore fans will still get plenty of little winks to geek out over.
Picture the front of T-shirts divided into three panels, with the middle one unable to hide its identity. Which makes sense once you spot it next to its source piece, the intentional mismatch is obvious, deeply rooted in Margiela’s history of deconstruction and reconstruction. If the heart of a garment is borrowed, the rules are up for grabs too.
Zip hoodies carried tiny splashes all over them, a tip of the hat to Martin Margiela himself and his well-known love for white paint. “When I started out in 1988, the trendy color was concrete gray, and designer furniture was black. I had a strong desire to break with these customs and to stand out, so white was the solution,” he once shared with Numéro. Then came more T-shirts, shearling jackets, and Timberlands, all dressed up to look very pricey, plastered with the dollar bill print that traces back to Margiela’s infamous 2008 wallet.
The call-back to Margiela went even further than clothing. A heavy bag and a pair of boxing gloves showed up looking somewhat… hairy. For that, Everlast seems to share the blame. Martin Margiela has always had a thing for hair, something that, judging by his later work, never really went away. “My father was a barber and, as a child, I spent all my free time observing everything from a corner in his salon. I was especially intrigued by the ceremonial shaving that took place with each customer. Later, my mother introduced wigs, a fascinating world as I recall. My resulting obsession seems very natural to me,” same interview, he says elsewhere. Logos, denim, and a bit of hair later, collabs seem to still be a good excuse to line up outside a store.
