Off-White™ is entering its next phase by circling back. The “10×10: Off-White™ Icons Reimagined” capsule asks ten creatives to rework ten signature items from the archive. What came before still shapes what comes next, you’re just allowed to color outside the lines a bit. Off-White™ just doesn’t do clean breaks. And it found a year-long way to remind us. Between May 2026 and April 2027, the “10×10” project goes global. Expect events, unveilings, and the occasional nudge that old favorites can still find a second life, maybe even a third, in new hands.
Ava Nirui is making “T-SHIRTS” with Off-White™, bringing ’90s nostalgia and a gender-free lens to the, dare I say, ultimate blank canvas. “HOODIES,” on the other hand, go to Yuta Hosokawa, known for Readymade’s upcycling and Saint Mxxxxxx’s unorthodox edge. “WOMENSWEAR” sits comfortably in Veneda Carter territory, leaning hard on the “METEOR” motif. “DENIM” is Guillermo Andrade’s, who gives it a 424 spin with Virgil in mind. Same goes for Stéphane Ashpool working with “VARSITY,” stamping his Virgil-inspired vision on the jacket.
“SNEAKERS” go to Kid Cudi, who brings the 2021 shoe back to its sport roots while treating it as a platform for experimentation. “BAGS,” especially the Jitney, get the Raul Lopez special somewhere between New York City and the Dominican Republic. Photographers are known for their eye, naturally, “EYEWEAR” only made sense through Renell Medrano’s lens. Following suit, London-based Bafic applies his own visual perspective to “FINE PRINT”. Lastly, A$AP Nast takes “OBJECTS” for a spin, paying homage to Virgil, always present, always connected, always ahead.
