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Top 10 Benefits of Explainer Videos for Business

Who enjoys reading lengthy articles to learn about products or services? The majority of us would prefer not to. 

Check out the statistics:

  • A staggering 91% of people opt to watch an explainer video instead. 
  • 82% of viewers are persuaded to purchase after watching an explainer video.

You can guess how effective explainer videos are for marketers. They are soaking up every benefit of this fantastic video idea to create high value for their brand. From animated explainer video services to live actions, expert production houses are ready to provide your next viral video.

Got no time? Here are the quick takeaways about the benefits of explainer videos:

  • Better rank in Google 
  • Holding the utmost attention of the audience
  • No more traditional sales pitches
  • Easy to understand
  • Building solid bonds with the audience
  • Shareability at best
  • Improved conversion rate
  • Mobile friendly
  • Give neck-to-neck competitions
  • Tracking the instant results

A Close Look On Explainer Videos

To explain a video with motion images. Simple!

Okay, let’s elevate it in a bookish way. Explainer videos are mainly short videos in which a company showcases its products and services by highlighting their best features. 

Since they are short, you can guess that these videos are around 60 seconds to 90 seconds long. You will promote your brand, showcase your products, answer all the questions that customers might ask, and hook your customers to the screen with an engaging storyline. And all of these need to be put together within a minute.

Why Do You Need an Explainer Video?
Now, as a company owner, you might ask why I need an explainer video for my products.

Let me pull some recent statistics about video marketing so that you can understand how much an explainer video can strengthen your marketing gain in this competitive world.

Currently, 90% of marketers appreciate how an engaging video brings a high revenue return for them. The engagement  60% of video marketers have received just by likes and shares has invested in ROI. Video marketers agree that short-form videos are the best type of video, as 39% of them reported.

Now, you can ask why articles are insufficient to attract an audience. 

The main reason behind this is that today’s audience is more interested in visual images. They want to have physical or visual contact before they spend their money. Consumers like to sit in their comfort zone and absorb as much information as possible by looking at a screen.  

In this fast-paced world, the audience doesn’t have time to read a full-length article to understand the product.

So, explainer videos come to the rescue. Brands can present every detail in an appealing manner that allows consumers to stick to the video and make a purchasing decision.

Great captivating videos, such as animation explainer videos, are the best in the market because they combine visually appealing images and human voices to grab viewers’ attention.

Moreover, the report says that 82% of consumers initiate buying a product after watching a video. A whopping 87% of marketers are seeing sales growth from the videos, which is a massive deal in digital marketing!

Top 10 Benefits of Explainer Videos for Business

Explainer videos increased rank in SEO

Since the text is getting boring, marketers are now focusing on the video to rank in Google. Almost every website uses explainer videos. Explainer videos have the most engagement qualities to get hands-on viewers. Google can see the engagements, so if your videos are well articulated, they push your video to search results and bring more traffic for you.

Explainer’s videos hold more attention

Explainer videos use eye-catching visuals and smooth sounds to grab the attention of every viewer. Audiences watch videos to entertain themselves.

If your videos are entertaining enough, there is a high chance the audience will watch your video til the end and respond to your messages. This will increase your brand image and recognition among people. All you have to do is use an explainer video in your campaign to introduce every key feature that can evoke emotion in your audience. 

Explainer videos don’t use traditional sales pitches

People are now fed up with old sales pitch videos. They want to see something unique. Explainer videos are now breaking the traditional rituals of selling a video.

Businesses are using animations to create a dramatic story. They put cinematic visuals of their products, highlighting the unique features and making it look like how essential the product is for you.

They create an emotional bond with the audience from the start to the end. These videos are a subtle way to sell the product without pushing too much. 

Explainer videos keep the complexity away

Explainer videos are best for learning about the product quickly. They combine simple words with easy-on-the-eye visuals and are communication-worthy. The explainer video breaks down every section of the product so that viewers can easily understand the information without getting distracted. 

Explainer video creates bonds

The main reason for creating an explainer video is to attract more viewers and keep them hooked. The brand needs to connect with its potential customers to create loyal customers. 

Explainer videos can instantly build a relationship with the audience. With creative scripts and clear communication, they can develop this bond. 

Explainer videos are ready to share

Very few people share articles on their social media, but videos are shared every hour and every second. Viewers see something exciting and immediately hit the share buttons.

Explainer videos are the most shareable. If you can make a beautiful, viral-worthy explainer video, you will likely get more shares and saves.

Explainer videos are generating more conversion rates.

All the benefits of the explainer video will generate conversion rates. When you guide your audience through the video with informative content, you motivate them to make a purchase, which automatically increases conversion rates. 

Explainer videos are mobile-friendly

Most people watch videos on their phones. Reading an article on a phone is difficult since the screen is too small to look at, and you can’t read the whole article at a glance. But videos are meant for phones. Viewers can easily watch videos whenever they want. 

Explainer videos make you a front-runner in the competition

Only some people are making an explainer video. You will still see many marketers using long-length videos. Here, you can use short explainer videos and market them on platforms like Facebook and YouTube. To outdo your competitors, an explainer video with a robust search engine ranking will keep you ahead.

Explainer videos give instant results

With explainer videos, you can track the outcomes then and there. Businesses can use analytical tools to track engagement rates, click-through countings, and conversion and sales growth. This is one of the advantages of getting your hands on explainer videos. 

Frequently Asked Questions

Are explainer videos still effective?

Explainer videos are among the most effective marketing tools to date. They have gained more popularity than any other video type. 

Who needs an explainer video?

Explainer videos will benefit businesses that want to describe their products and introduce them to consumers with short descriptions. 

Make The Best Out Of The Explainer Video!

There are way more benefits to explainer videos than a business can imagine. Explainer videos will engage your audience and give you the growth you seek. They are great for promoting products and services to the targeted audience. So, take full advantage of production services like LocalEyes to make your brand stand out in the crowd.

Minimalism in Body Art: The Beauty of Fine Line Tattoos

There has been a significant shift in the world of body art in recent years. Moving away from the bold, traditional styles that have dominated for decades, many tattoo enthusiasts are now embracing the delicate elegance of fine-line tattoos. 

This minimalist approach to body art is characterized by its use of thin, precise lines to create intricate and often understated designs. The beauty of this style lies in its simplicity and subtlety, offering a refined alternative to more conventional tattoo aesthetics. In this article, we will explore the appeal of Fineline Tattoo, its unique characteristics, and why it has become a favorite among those seeking a more minimalist form of self-expression.

The Appeal of Fine Line Tattoos

As it is known, fine-line tattoos have many fans for several reasons. Among the key benefits is that most of them are relatively simplistic. In contrast to conventional tattoos that employ thick strokes, heavy black outlines, and dark, dense hatching, fine-line tattoos are as thin as a hair and are detailed. This makes them appear more refined and neater than their bulky counterparts, thus suitable for those who are not very keen on having noticeable tattoos on their bodies.

However, fine-line tattoos are selected to suit any part of the body and the area of choice. It can be applied to various designs, such as primary geometric forms, abstract motifs, flowers and other natural elements, and portrait images. This flexibility helps people achieve their desired looks in tattoos, per their interests and inclinations. As for the intricacy of fine line tattoos, there is no limit to the potential and versatility, whether it is a small, subtle drawing or a large, complex picture.

The Artistic Precision of Fine Line Tattoos

Erecting a fine-line tattoo is an intricate technique that needs extra skills in drawing and precision from the tattoo artist. Because the lines are thin, it is easy to identify any departure from the actual design, so architectural drawings are precise. This means that artists who focus on fine-line tattoos require a lot of patience and have good precision in their work. This helps ensure that each tattoo is done with a lot of detail and care, ensuring the beauty of a good piece of art.

The tools and techniques that go into fine-line tattooing also differ from those used in the conventional style. Most fine-line tattoos are best done with single-needle machines since the goal is to make fragile and thin lines. The devices used in this technique work at a higher speed and with higher accuracy than conventional tattoo machines, which is the reason for such detail. Also, fine-line tattoos are less likely to cover a large area and provide less ink density, so they look thin and almost weightless.

Longevity and Maintenance

Most people have major concerns about getting fine-line tattoos, especially regarding their durability. Because they employ little ink and slender strokes, these tattoos may be less enduring than those of a larger caliber. Although it is correct to say that fine-line tattoos are more likely to fade earlier than others, a proper aftercare regime can significantly enhance the longevity of such tattoos.

To keep a fine-line tattoo looking nice and fresh, one must adhere to the direction given by the tattooist on how to take care of the tattooed skin. This includes observing hygiene by ensuring that the tattoo is washed and oiled regularly, avoiding exposure to direct sunlight, and avoiding scratching the tattooed area, among other things. A little while later, it might also be required to visit the artist for a revision session to ensure the tattoo remains clear and sharp.

Of course, all these aspects should not be overlooked. Yet, it is still important to appreciate the subtle aesthetics of fine-line tattoos, which may be a little more challenging to care for. These particular designs are unique and beautiful because they are not overbearing and can be considered sophisticated.

Conclusion

While people are desperate to impress others by showing off their tattoos, fine-line minimalism gives a sense of sophistication and aesthetic appeal. Thin, detailed contours of their mark promise sophistication that is less flashy and fits the bill for those who prefer not to go over the top. While fine line tattoos are versatile, precise, and aesthetically timeless, these elements make for the justified place of fine line tattoos in the field of tattooing.

beabadoobee Shares New Single ‘Beaches’

Ahead of the release of her third LP This Is How Tomorrow Moves tomorrow (August 9), beabadoobee has shared a video for one more single, ‘Beaches’. It follows previous cuts ‘Ever Seen’, ‘Take a Bite’, and ‘Coming Home’. Check it out below.

Bea Kristi wrote ‘Beaches’ while recording the album at Rick Rubin’s Malibu studios, Shangri-La. Recounting her first time jumping into the water in Malibu, she said, “I was just going to put my feet in. But then everyone was like, ‘Why wouldn’t you just put your whole body in? Jump in!’. And that became such an encapsulation of this whole recording opportunity – don’t do it half-arsed, just go fucking full-force!”

Kelly Lee Owens Releases New Song ‘Sunshine’

Kelly Lee Owens has released ‘Sunshine’, the second single from her upcoming album . It follows lead offering ‘Love You Got’, and you can check it out below.

Dreamstate, the follow-up to 2022’s LP.8, is out October 18 via dh2, a new electronic music imprint at Dirty Hit spearheaded by George Daniel of the 1975.

The Smile Share Video for New Single ‘Don’t Get Me Started’

The Smile have released a new song, ‘Don’t Get Me Started’, alongside an accompanying video directed by Weirdcore. The supergroup of Thom Yorke, Jonny Greenwood, and Tom Skinner debuted the track during their UK tour dates in March this year, and it also appeared on a limited edition 12″ released last Friday along with another new song, ‘The Slip’. Check out ‘Don’t Get Me Started’ below.

The Smile’s sophomore album, Wall of Eyes, came out in January.

Honeyglaze Share New Single ‘Pretty Girls’

London trio Honeyglaze have released ‘Pretty Girls’, the latest single from their forthcoming album Real Deal. It follows previous entries ‘Cold Caller’ and ‘Don’t’. Check out its James Ogram-directed video below.

“’Pretty Girls’ is our poppiest song yet, and we reworked it intermittently over a couple of years,” the band said in a statement. “I think we were hesitant to lean into the simplicity of it for a while, as we normally love pushing our arrangements and going for more unconventional parts. We really stripped this song back, tried not to overcomplicate it and just enjoyed how fun and groovy it is. The song is about resisting the urge to indulge in bad habits. The line ‘I’m in touch with my feminine side I always wear pink’ was actually taken from a conversation I overheard, it’s one of my favourite lyrics because I still don’t know whether it’s sarcastic or not.”

Real Deal is set to be released on September 20 via Fat Possum.

Machine Girl Announce New Album ‘MG Ultra’, Share New Single ‘Until I Die’

New York City electronic hardcore duo Machine Girl have announced a new album, MG Ultra. Marking their first album in half a decade as well as their debut for new label home Future Classic, it’s set to arrive on October 18. Listen to the new single ‘Until I Die’ below, and scroll down for the album cover and tracklist.

MG Ultra Cover Artwork:

MG Ultra Tracklist:

1. Until I Die
2. Nu Nu Meta Phenomena
3. Sick!!!
4. Just Because You Can
5. Hot Lizard
6. Innerface
7. Motherfather
8. Ass2Mars
9. Cicadas
10. Grindhouse
11. House of Mirrors
12. Schizodipshit
13. Psychic Attack

Taylor Swift Vienna Concerts Cancelled After Arrests Made in Planned Terrorist Attack

Taylor Swift has canceled her three Eras Tour shows in Vienna following the arrest of two people who allegedly plotted a terrorist attack in the area where Swift’s concert was set to take place. Swift was scheduled to perform on August 8, 9, and 10 at the city’s Ernst-Happel-Stadion.

“Due to confirmation by government officials of a planned terrorist attack at the Ernst Happel Stadium, we have no choice but to cancel the three planned shows for everyone’s safety,” reads a statement from the show’s promoter, Barracuda Music. “All tickets will be automatically refunded within the next 10 working days.”

According to a German-language press release from the Austrian interior department, both suspects – one being a 19-year-old who had allegedly pledged allegiance to ISIS in July – had been radicalized online and had detailed plans for their attacks. “Based on current assessments by the State Security and Intelligence Directorate regarding terrorist and extremist acts, the Vienna State Police Directorate has increased security precautions, particularly at major events. The terror alert level in Austria remains high and is continuously evaluated.”

“The suspects were focused on the Taylor Swift concerts,” Austrian Director General for Public Safety Franz Ruf said (via NY Post). “We discovered that he was taking action to prepare for the attack. A clear threat has been averted.”

Nearly 200,000 people had been expected to attend Taylor Swift’s Vienna concerts. They were to be second-to-last stop on her European tour, before a five-night stint at London’s Wembley Stadium from August 14-18.

Nala Sinephro Releases New Single ‘Continuum 1’

Nala Sinephro has shared the first preview of her recently announced album Endlessness. ‘Continuum 1’ features Morgan Simpson on drums and James Mollison on saxophone. Listen to it below.

Endlessness is scheduled for release on September 6 via Warp. Sheila Maurice-Grey, Lyle Barton, Nubya Garcia, Natcyet Wakili, and Dwayne Kilvington also perform on the LP.

Toro y Moi Releases New Songs ‘Hollywood’ (Featuring Ben Gibbard) and ‘CD-R’

Toro y Moi has shared two new songs from his upcoming album Hole Erth: ‘Hollywood’, a collaboration with Death Cab for Cutie/Postal Service leader Ben Gibbard, and ‘CD-R’. They follows previous cuts ‘Heaven’, featuring Kevin Abstract and Lev, and ‘Tuesday’. Take a listen below.

“I’ve been a fan of Ben’s music for some time now and it only felt right to have him be a part of this record,” Chaz Bear said in a statement. “With the album having themes of angst and nostalgia, ‘Hollywood’ felt like a perfect fit.”

Of ‘CD-R’, he added: “‘CD-R’ is a song that pays homage to the days before playlisting and streaming—the days when things were curated by people and not the algorithm.”

Hole Erth arrives on September 6 via Dead Oceans.