LVMH and Kering bans underweight models from catwalks and advertisement campaigns.
Fashion Firms LVMH and Kering announced they will no longer use models who are UK size 4, French size 32 or US size 0. They also announced that they will not use models under the age of 16 for showcasing adult clothing.
Kering boss Francois-Henri Pinault said that he hopes the move “inspires the entire industry to follow suit” and brings “a real difference in the working conditions of fashion models.”
LMVH and Kering’s brands include Dior, Louis Vuitton, Gucci and Alexander McQueen just to mention a few.
What this now entails is that models now have to show a valid medical certificate that they are fit to work. This goes for all other groups world wide that are part of LMVH and Kering. Failure to comply with the French law faces fines of up to 75,000 euros (£69,000) or jail sentences of up to six months.
Amid the controversy that has been ongoing in the fashion industry for years with the criticism of promoting eating disorders and an unrealistic body image, there is new light in hopes that other designer will follow with this new change.