Latest Designer brand Michael Kors is set to be completely fur-free by the end of 2018.
Michael Kors is the next brand to join in the fur-free train which was announced at a press release. This also means that Jimmy Choo will also go fur-free as this brand was acquired by Micheal Kors in July 2017 for $1.2 billion.
“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” – Kors
The movement will be showcased in 2018 during February when the whole of the month is based on fashion weeks in New York, London, Milan and Paris. The collection will show the alternatives to real fur. By the end of 2018, the brand should be free of fur.
Michael Kors has been under fire from protesters and animal activists in the last decade for using fur in their collection. So for PETA and other animal activist groups, it’s been good news. It shows that fashion houses and designers are becoming more aware of the subject and more fashion forward as there are technical advances in the industry.