EERA Unveils Video for New Single ‘The Beat’

    EERA, the project of Berlin-based Norwegian singer-songwriter Anna Lena Bruland, has released a new song called ‘The Beat’. It’s taken from her upcoming album Speakwhich is out on December 3 and includes previous offering ‘Ladder’. Check it out below.

    Speaking about the new song, EERA explained in a statement:

    It’s about getting convinced by these voices and these people and thinking that they are right. When I say “Try to be more complete and to never repeat the beat”, that’s me trying to follow their “advice”. The big explosion in the middle of the song is a way of getting all that anger and frustration out and therefore starting afresh. Another part is me trying my best to back away from it by saying: “Do you love me even now? Come on then.” It’s my way of removing myself from these critics and saying if you can accept me for me then you can join me on my path. In recent years my confidence has been lowered and I have to work each day on not taking it as an attack, but rather as a way to have dialogue and possibly to even grow from it.

    The track arrives with an accompanying video directed by Lewis Lloyd, who commented: “I wanted to create this pulsating/repeating blue imagery to mirror the shady introverted mood of the song. A world where EERA is stuck like a ghost in VCR, watching glitching broken transmissions of her inner mind on repeat.”

    Konstantinos Pappis
    Konstantinos Pappis
    Konstantinos Pappis is a writer, journalist, and music editor at Our Culture. His work has also appeared in Pitchfork, GIGsoup, and other publications. He currently lives in Athens, Greece.

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