alt-J have released ‘Hard Drive Gold’, the latest offering from their forthcoming album The Dream. The track arrives with an accompanying video co-directed by vocalist Joe Newman and his partner Darcy Wallace. Check it out below.
“‘Hard Drive Gold’ is a slightly tongue-in-cheek song written at what we thought was the height of the cryptocurrency gold rush,” Newman explained in a press release. “It’s the story of the ultimate childhood fantasy, the schoolboy who becomes a millionaire overnight, and the different interactions he has with people in his life from teachers to neighbors. How ironically you interpret its message is entirely up to you…”
Of the video, he added: “Growing up enjoying cinema greatly I saw our music videos as opportune moments for directors to create stories purely and so we the band did not appear in our videos. By avoiding cuts to a band playing in an ‘airplane hanger’ the audience could focus on the cinema over the indie band music video tropes,” Newman says. “I had ideas for videos that I passed on to directors to develop, watching these directors execute some of these ideas inspired me and now I want to understand and experience the process at a deeper level.”