Superorganism have dropped another single off their upcoming full-length World Wide Pop. The band’s latest is called ‘On & On’, and it follows earlier cuts ‘Teenager’, ‘It’s Raining’, and ‘crushed.zip’. Check out the song’s accompanying video, directed and animated by AEVA, below.
“It is a bit of an analogy between the ground-hog day effect touring can have, and the cyclical nature of growing as a person and repeating the same mistakes along the way,” band member Harry explained in a statement about ‘On & On’. Of the video, the group added:
Think of how today we look back on previous eras with fascination and an often rose-tinted vision, like the swinging 60s, but there was strife and anxieties in any era that isn’t necessarily captured by that nostalgia. We want to give a sense that there is no such thing as a ‘good old days,’ by showing someone in the future looking back at our current day thinking that the 2020s appear like the “good old days”.
World Wide Pop comes out July 15 via Domino.